https://www.istockphoto.com/collaboration/boards/F4IltK7WbEKPoDp0SOaK9g
Cataloguing an istockphoto collection. Extracting and re-presenting the image captions, taking inspiration from Martine Workman’s fanzine, ‘Prince Food’, as well as the XY workshop, Single-Image Narratives, in considering the visual associations around some words, or experimenting by deliberately creating a visual hierarchy, where some words ‘stand out’ more:
Classifying the shapes of the characters; each like a ‘ghost in the [corporate] machine’, where every individual is referred to as a “resource“:
Thinking about what these images might be used for – perhaps for marketing a company that seeks to come across as being fun/diverse/collaborative/positive/professional/relaxed/productive/hip-but-not-too-hip/a great place to work/a place where you and I could work and smile at screens and smile holding a coffee and smile sharing a report.
Framing what is being presented to us within its own context:
Thinking about why someone might pay for these iStock photos: perhaps to signal that a company is a fun and diverse and exciting and professional place to work?